Home based business leads are the life blood for every independent business owner.
Having a constant stream of leads will give increase profits and create massive leverage. However if your relying on old methods to find them then you might be banging your head on the wall. Learn how a small percentage of savvy business owners are leveraging free marketing techniques, creating an endless stream of leads, while cutting their advertising budget by 100%. All the while increasing overall productivity by 200%.
First a look at the traditional methods
If your building a home base business with traditional method then you are very familiar with:
1. write a list
2. contact your friends and family
3. use the 3 foot rule
4. pass out fliers
5. advertise on your car
6. attend networking events
7. buy cold market leads
These methods work. In fact they are the same methods used to build multi- billion dollar organizations. The purpose of these methods are to create more home based business leads to increase recruiting. However they existed prior to the magic of the internet.
Now a smart home base business owner can create laser like focused marketing to reach more people with less effort. I would like to introduce you to article marketing.
This method is a home base business owners dream! Why because its completely FREE.
The concept is very simple. You write a short 500-700 keyword rich article that will draw leads right to your inbox.
Think about it for a moment
Your leads are on the internet looking for information about your product, service, or opportunity right now. If you can position yourself as a leader in your leads eyes then they will be attracted to you and will want to join or buy what you have to offer.
You just have to be smarter than your competition
Most home base business owners are doing it the wrong way when it comes to the internet. They are pitching a product, service, or opportunity before they offer real value.
To your leads this looks like spam. Why? Because the majority of your competition is marketing this way. So when a smart marketer decides to lead with value all of a sudden they stand out like a leader in a market of pushy salesmen!
I think its so simple yet so many marketers fail at understanding this one basic concept.
People join people not companies or compensation plans. People are attracted to people who have value to offer them.
But if your a newbie you might be thinking how do you offer value?
Here is the secret…
If your really plugged into your network marketing company then you are aware of personal development. And NO I’m not talking hokey puff up self help books! I talking about books that teach you philosophy and business principles that the most successful individuals that ever lived experienced.
Entertain this for a moment. If someone spent their entire lives learning something. Writing a book about it. Wouldn’t it make sense to read the book to learn what took a lifetime in a weekend. This one tip alone will shave years off your learning curve.
Unfortunately with technology people are not reading books anymore. But they are one the Internet searching for the quick fix! This is where your one killer secret to attracting home based business leads come into play.
If everyone is on the Internet searching for a better way then wouldn’t it make sense to position yourself as a LEADER online. If you remember anything from this post remember this:
In order for you to attract anyone into your business you need to be a leader. People follow people not companies. With the right mentors, the right marketing training system, you can literally position yourself as a person of value.
Once this process begins you will attract home based business leads by the dozens sometime thousands a day.
Here is my DISCLAIMER:
Leaders have vision. The process of attracting leads with article marketing wont happen overnight but if you take the time by putting a few hours a day to learning and developing new skills. You will be miles ahead of the masses. There are many hungry network marketers out there starving for knowledge on the Internet.
Teach value and share them through article marketing and it will be effortless to attract home based business leads into your primary opportunity.